Job Description
Own the room. Command the message. Architect the experience.
This is not a “logistics” job. It’s a high-trust, public-facing role where you design and lead the events that move high-net-worth families—families making million-dollar decisions about their child’s future—to choose Alpha. If you don’t believe every child is capable of more, that acceleration is the point, and that high expectations are how you honor potential, this isn’t your gig.
Alpha is not a “better private school.” We are a fundamentally different model — compressing a full school day into two hours using adaptive learning, expert guides, and hands-on challenges. The result: accelerated mastery, space for real-world learning, and outcomes that open elite academic and career doors.
Our families expect more than academic rigor. They expect outcomes that lead to lifelong success. Your events must make that case, combining operational excellence with the confidence and conviction to speak directly to parents who want nothing less than the best.
You will be the final authority on event strategy, quality, and brand alignment. You set the bar, own the results, and are accountable for the impact. That means crafting experiences that resonate with HNW families without anyone spoon-feeding you audience insights or scripts. If you can pair event leadership with authentic advocacy, this is your seat.
What You Will Be Doing - Designing and executing a high-impact events strategy that drives enrollment among Alpha’s target audience: high-net-worth families seeking elite academic outcomes.
- Creating reusable playbooks for core events—TEDx-style student showcases, high-stakes info sessions, Shadow Days—that make the Alpha model tangible and compelling.
- Managing vendor sourcing, contracting, payments, and performance across multiple campuses.
- Overseeing 5–10 concurrent events, leading on-site problem-solving and cross-functional coordination.
- Representing Alpha in high-visibility settings—from MCing to engaging families one-on-one—with the credibility and presence to evangelize our mission.
What You Won’t Be Doing - Managing someone else’s system or waiting for step-by-step instructions.
- Running safe, cookie-cutter events that could belong to any school.
- Outsourcing the Alpha message to agencies or scripted MCs.
- Avoiding bold, polarizing conversations about rigor, acceleration, and results.
Director Of Events Key Responsibilities Deliver a scalable, high-impact events function that converts the right families into Alpha advocates by showcasing our model’s rigor, speed, and outcomes with authority and authenticity.
Basic Requirements - 3+ years of substantial, end-to-end event execution in dedicated event-focused roles with budgets from $5K to $50K.
- Proven ability to independently identify and act on the motivations, expectations, and social dynamics of high-net-worth families—without step-by-step direction.
- Ability to credibly represent Alpha’s model and value proposition to sophisticated audiences, pairing operational excellence with persuasive storytelling.
- Stage presence, poise, and skill in engaging both large groups and one-on-one conversations.
- Strong vendor negotiation and stakeholder management skills.
- Based in Austin, TX or willing to relocate (assistance available); 75%+ on-site presence required.
- Authorized to work in the U.S. without sponsorship.
Nice-to-have Requirements - Background in education, nonprofit, or startup events.
- Familiarity with Austin’s event and vendor landscape.
- Budget management experience, including cost control and procurement.
- Experience scaling event operations across multiple markets.
About Alpha Want to join a learning rebellion that’s transforming the traditional classroom? Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.
They don’t play by the old rules. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.
Alpha School is rewriting the rules of education. Sounds too good to be true? It’s not. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic.
Crossover Job Code: LJ-5621-US-Carrollt-DirectorofEven1.004
Job Tags
Full time, For contractors, Immediate start, Relocation,